Built for startup and scaleup engineering leads. Practical, no-fluff guidance on coaching, growing, and supporting engineers at every level.

🏋️ 1. Your Core Job Is Development, Not Delivery

Delivery matters. But your real multiplier is growing great engineers. Every week, ask yourself:

"Who have I helped grow this week, and how?"

Your Development Stack:

• Technical coaching (architecture, systems thinking)
• Career frontiers (role clarity, next level behaviours)
• Visibility & recognition (advocacy, feedback loops)
• Unblocking (confidence gaps, communication skills)

⚡ Not everything is a performance issue. Often, it's a clarity issue. Or a confidence issue.

When engineers feel stuck, it’s usually because they:

• Don’t fully understand expectations
• Don’t believe they’re capable of the next step
• Aren’t getting consistent reinforcement

Your job is to notice the friction early and intervene with coaching, not control.

💬 2. Having Hard Conversations (Without Breaking Trust)

We all avoid tough conversations. But skipping them compounds the cost.

Delayed feedback leads to underperformance, resentment, and retention risk. Precision early beats rescue later.