Building a company is hard. Building an amazing company is going to be us against the world. If we are to work together effectively to build a world-class organisation, we must all know why FinEdge exists, the problems FinEdge was set up to solve and the values we all share, and how to live them in our work.

Vision - where we're going

The financial intelligence layer for modern businesses.

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🌐 FinEdge was born from our frustration with traditional financial systems that were designed for a bygone era. We are rebuilding financial operations from the ground up for the digital age, transforming static financial data into dynamic intelligence models that reflect the complexity of modern business relationships.

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Mission - why we do what we do

To make financial decision-making more accessible.

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👨‍💼 Designed by financial experts for financial experts, traditional financial tools are complex, isolated, and painful to use for the end users of financial data, most of whom are not financial specialists. At the heart of our mission is to make the experience of financial decision-making more collaborative and intuitive.

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Value proposition - what we do today

The financial intelligence platform.

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🤝 FinEdge is a financial intelligence platform that enables businesses to analyze and act on financial data all in one unified workspace. Our no-code analytics engine and automation builder enable customers to make financial decisions faster and gain instant visibility into business performance.

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Stakeholders - who we exist for

We have three primary stakeholders - our people, our customers and our shareholders. All of our people are also shareholders in FinEdge and interested in FinEdge's long-term success. How we balance these interests is crucial to the ethos we are building at FinEdge. We are clear that we are in this for the long term and are led by our mission. We believe that by:

(1) attracting and enabling the best people, we will (2) deliver unfairly good experiences for our customers, and that in turn will (3) make our shareholders successful.

In short: 👥 > 🙌 > 💸

Values & behaviours

We believe our culture is the result of how all of us, as individuals, and working as teams, make decisions in an environment of autonomy and trust. The behaviours we exhibit when no one is looking.

It's easy to preach values, but it's hard to be consistent in these behaviours. If you see something below standard and do nothing, then you've set a new standard. In essence, our culture will be formed through the lowest level of actions that are accepted.

We should use the below values and behaviours as the set of assumptions and actions we use to resolve the problems we face every day.

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🧐 How do we know if we're succeeding? Positive examples of these behaviours will be celebrated in all-hands, on Slack and in quarterly reviews. Improvement examples will be identified through 360 degree feedback in quarterly reviews and 1-on-1s.

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